Brand Re-positioning and Identity + Campaign

Colorsport

BRAND STRATEGY + TONE OF VOICE + VISUAL IDENTITY + ART DIRECTION + CONTENT
CREATION + INFLUENCER MANAGEMENT+ SOCIAL & DIGITAL DESIGN +
CAMPAIGN CONCEPT & EXECUTION + LAUNCH ROLLOUT + PHOTOSHOOT + ASSET DEVELOPMENT

To launch the next chapter of Colorsport, I spearheaded the full repositioning and rebranding of the business — taking it from a cult but outdated classic to a culturally relevant routine essential. At the heart of this transformation was the Hi Performance campaign, a bold creative platform that reintroduced the brand as performance beauty designed for modern lives.
 

I led the evolution of the brand identity and tone of voice, relaunching Colorsport across social and digital channels with a sharper, more contemporary presence. This included redesigning the website to deliver a more refined user experience and embedding a content strategy rooted in efficacy, inclusivity, and ease. Through sleek visuals, multi-channel storytelling, and targeted influencer and PR activations, Colorsport was reframed as aspirational yet accessible — beauty that performs with you, wherever life takes you.

Colorsport